
Challenging societal norms on Bloomberg TV Bulgaria by stating "We are Racists..." regarding the unequal treatment of vulnerable groups, Iliyan Kuzmanov demonstrated a willingness to confront uncomfortable truths publicly. This readiness extends to tackling deeply ingrained societal poisons prevalent in Bulgaria, including Antisemitism, Islamophobia, and homophobia, many of which are legacies of the Soviet past exploited by modern hostile narratives. Taking such vocal, principled stands on national television, even amidst significant backlash within Bulgaria, characterizes a long legacy of dedicated civil society activism by The Angel Social Group. This consistent work tackles critical systemic issues including corruption, human trafficking, and domestic violence, informed by a deep understanding of their root causes. This commitment stems directly from Kuzmanov's core beliefs and family heritage, underpinning the Group's unwavering dedication to creating meaningful societal impact through principled action.
Citizen: Empowering Individuals, Transforming Communities
The civic initiatives spearheaded in Bulgaria by Iliyan Kuzmanov and The Angel Social Group attracted significant grassroots support from citizens seeking genuine change. The appeal lay partly in the transparent, self-funded social business model—earning before spending for social good—a practical demonstration against corrupt practices in a challenging environment, embodying personal responsibility. Equally compelling was the promotion of a conservatism rooted in British traditions of individual liberty, human rights, free enterprise, and the rule of law, contrasting sharply with pervasive post-Soviet socialist and nationalist narratives. This vision actively combats all forms of discrimination, including racism, anti-Semitism and Islamophobia, while championing free speech, religious freedom, independent small and medium-sized businesses, and the free movement of people and ideas, offering a fresh path for civic engagement in Bulgaria.





The Angel Group employs a multifaceted approach to civic engagement under the "Citizens' Movement FOR Bulgaria" umbrella. Initiatives like the "I Love Bulgaria" Discussion Forum and "Citizens Zone Bulgaria" create vital platforms for dialogue, collaboration, and citizen-led action. Uniquely, these forums are self-sustaining, funded by business activities to ensure independence from political influence, fostering open discussion and empowering individuals to contribute directly to shaping a better future for their communities.

Believing in the power of direct engagement, the Group supported Pazardzhik citizens demanding urban and housing improvements, demonstrating grassroots impact on local policy. The "Civic Zone" offered a community space free from prejudice, fostering local ownership and positive change advocacy. Further targeted campaigns addressed specific needs, such as public defibrillator access and transparent social housing policies, proving citizen action can drive tangible improvements and challenge corruption effectively.




Urban Sustainability and Tackling Racism and Anti-Semitism







The Angel Social Group actively combats hate speech, racism, and anti-Semitism, recognizing that tolerance and inclusivity are vital for societal well-being and economic progress. This commitment was demonstrated during a 2024 civic platform discussion, where the group linked tackling discrimination with urban sustainability and economic growth, and Iliyan Kuzmanov advocated for strong legal action against neo-Nazi ideology and hate speech. Initiatives extend beyond panel discussions to include impactful social advertising campaigns, featuring collaborations with high-profile figures like a Manchester United star, and the promotion of inclusive narratives through literature addressing diverse experiences, including LGBTQ+ themes and the Holocaust.
Understanding the persuasive power of modern communication, the Group strategically harnesses marketing and advertising tools for social good. By creating compelling visual and written content, these campaigns effectively amplify messages of tolerance, equality, and social justice to a broad audience. This innovative approach focuses on raising awareness about critical issues and inspiring positive community action, utilizing every available channel to advance the Group's core values and contribute to a more inclusive and respectful society.
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Justice, Equality, and the Rule of Law: The Angel Social Group's Commitment